The Influence of CSR Practices on Hotel Images and Hotel Benefits in Bangladesh
نویسندگان
چکیده
Thisstudy investigates how hotel Corporate Social Responsibility (CSR) practices influence image and benefits based on the tourist perception of Bangladesh using Elkington's (1998) Triple Bottom Line (TBL) as a study framework. Data were collected by conducting survey structured questionnaire. A total 295 responses accumulated convenient sampling technique in 4 5-stars hotels from two major tourism-based cities Bangladesh, namely Chattogram Cox's Bazar. The r esults revealed that CSR (economic, social, environmental) positively both industry context. Finally, findings this will aid planning development Bangladesh's its long-term development.
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ژورنال
عنوان ژورنال: Journal of Technology Management and Business
سال: 2022
ISSN: ['2289-7224', '2600-7967']
DOI: https://doi.org/10.30880/jtmb.2022.09.02.002